As you may know, I am a self-proclaimed Starbucks addict. I am not sure when my fascination with the brand began, but I rarely miss
a day, which is why some years back they sent me a “Gold” Starbucks card
engraved with my name.
As a child, I watched an early television show
called “I Remember Mama.” It was produced by Maxwell House Coffee, which they
promised was good to the very last drop. Later, Joe Dimaggio came along and peddled Mr. Coffee machines. Today we
have a Keurig in our kitchen. A fancy little thing that allows you to make just
one cup at a time. I rarely ever use it, but Corrine loves it.
The other day, NPR had a little segment with author
Mark Pendergast about his book, Uncommon Grounds: The history of coffee and how it changed the world. It was a fascinating interview! I never realized all
of the social, political and economic complexities associated with a cup of
coffee.
The truth is that I haven't read the book and its
five hundred pages, but my interest was piqued by some of the quick
snippets from the interview. It’s reported that John Adams, following
the Boston Tea Party, wrote to his wife proclaiming his love of tea and lamenting that he would have to learn to embrace coffee instead, because drinking tea had become unpatriotic.
Apparently coffee also started to sober up America
by replacing taverns with coffee shops. In fact, some of our early ancestors would begin the day with beer soup and continue drinking all day. Coffee shops soon
developed into socially acceptable places to gather with friends and colleagues,
instead of “Ye Ole Tavern.”
There is also a dark side to the coffee industry,
which historically involved slavery and other injustices. Pendergast noted that coffee laborers earn an average of only $3 a day. Seems there is still a bitter
taste about the poor treatment of coffee growers in the world. That is why
there are many proponents for what is called Fair Trade coffee, which attempts
to balance the scales of justice for coffee growers.
But what is Fair Trade? In a Fair Trade system,
producers receive a fair price that allows for a living wage. There’s also a
serious prohibition against forced and exploitative child labor. It puts the
value of people over the mad grab for a cup of Joe.
I checked to see what kind of coffee we brew at
Sardis. It’s not Fair Trade. We actually did a study in 2008 about the merit of
Fair Trade and made the switch. But then we stopped using it. Many church
members had complained about the taste, and others found it inconvenient to prepare because it didn't come in pre-measured packages. And it was a little more expensive.
I wonder if we might not want to revisit Fair Trade
certified coffee to see if there are some “taste” improvements and give it a
try again.
Gosh, never knew there was so much that went into
a cup of coffee, other than cream and sugar…