Have you heard about the Panera hidden menu? The company launched this concept in their New York stores last fall, and now it is available in all the “bakery-cafes,” as they are called. The Panera hidden menu items are low-carb, high-protein meals designed to appeal to Cross Fit enthusiasts and people doing the Atkins diet. The menu also carries the obvious appeal of allowing customers to be insiders, to be “in the know.” It’s a brilliant marketing idea—make something exclusive, don’t talk about it, and before you know it you will have generated some buzz about your product.
Lora Zalaquett getting ready to serve
this past Sunday at the Women’s Shelter.
Often here in the office we will get a call from someone asking for prayers. When that happens, the Prayer Chain is activated. When a prayer request is received the receptionist calls the first name on the prayer chain, and keeps on calling down the list until a live person is reached. The office staff won’t leave a voicemail, because the goal is to protect confidentiality and also activate the prayer chain immediately. When the first person is reached they take down the information, then immediately say a prayer, before calling the next person on the “chain.”
I have to give a plug to our faithful office volunteers as well. Again, if you are only here on Sunday you would never see these folks in action. Every time an insert falls out of your bulletin in worship, know that most likely Irene Hubbard is the one who stuffed that insert there in the first place. And when you receive your Communicator know that one of our volunteers assembled the issue and put the sticky tabs on the outside to hold it together in the mail. Having volunteers to help with many of these type of routine tasks instead of additional paid staff allows Sardis to continue to devote more resources to ministry.